Doctorate in Business

Doctorate in Business Administration – Become a Future Leader

Are you an MBA or studying in a MBA program? If yes, it is good but not too good. There is nothing special in being a MBA. Universities all over the world are producing thousands of MBA graduates every year. Having an MBA enables you to get an entry level job, but it cannot take you to the top in this era of immense competition.

Here comes the importance of Doctorate in Business Administration or DBA. This is a professional qualification that gives you a distinctive edge to boost your career. If you really want to get to the management level job, keep it in your future plans and pursuing it is highly recommended.

Difference between DBA and PHD

Whenever we talk about DBA, we first assumes that it is similar to PHD. In fact, there is much difference in both degrees. We can say that PHD in business administration adds theoretical knowledge through research in the field of business. The PHD graduates tends to add and analyze new concepts from different perspectives. Whereas DBA is all about the practical business issues. It involves research of practical managerial issues in a real work environment. Practicing managers should go for DBA to strengthen position of their company. Therefore, DBA qualified professionals are in demand for thriving businesses to compete better in the market.

Doing DBA is the best way to achieve personal and professional growth. It inculcates leadership capabilities in individuals. We can say that DBA produces future leaders.

Now the next question is from where to pursue DBA. There are many universities all over the world that offers DBA programs. Keep the following points in mind when it comes to selecting the institute or university to pursue DBA:

1. The university or institute must be a recognized one. It should have accreditation from the country’s education commission.
2. You should go for the university or institution that offers evening classes or flexible schedule so that you can manage it along with your job. 
3. Check if the offered program covers specialized area of your interest or not.

After you have selected the institution, the next step is to submit a complete application form. Normally, you also have to submit your research proposal along with application form. This serves two purposes. Firstly, it demonstrates your basic knowledge about research and secondly it confirms if the university supervises your area of interest or not.

So MBA is only the foundation but DBA is the destination. It is the best way to prove your worth and standout from crowd. Get DBA and step into the corporate world with full confidence.

Bachelor Of Business

Bachelor of Business (Marketing) – Become a Marketing Professional

Bachelors in Business Marketing is a qualification that you should pursue if you really want to make an exciting future in marketing. Unlike bachelors in business administration that only introduces you to the marketing, the bachelors in business marketing gives you a deep dive in the marketing field. It equips you with all the skills you need to be a good marketer. It enables you to deal with the challenges put forward by the changes in the international business environment. So a BBM graduate has an edge over a BBA graduate.

Why Business Marketing?

Marketing is a field that will never die. It is an essential element of any business, whether it deals with products or services. All the companies, whether big or small, rely on marketing to win the edge. Every year companies dedicate a handsome amount for their marketing efforts.

Marketing is not as easy as it sounds. If a marketing strategy succeeds, it can bring millions of business. On the other hand, a failed marketing move can ruin your business image in the minds of your customers. Marketing is about understanding the customer psychology and inculcate your product or service in their heads.

Marketing is no more just advertising as it used to be few years ago. Now there is much more in this. The deregulations, technological advancements, and globalization have just transformed the way companies used to market their products. Therefore, to understand and deal with current marketing challenges, marketing graduates are high in demand. Bachelors in business marketing is highly recommended for the creative minds to develop decision making skills, critical thinking and communication skills.

Careers in Business Marketing?

Having a degree in business marketing enables you to develop and implement marketing strategies through traditional and digital media. With these skills, you can lead to a high salary job in reputable organizations. Some of the careers that you can pursue with BBM are:

1. Market Analyst
2. Market Strategist
3. Customer relationship manager
4. Event manager
5. Brand specialist
6. Sales specialist
7. Business analyst
8. Communication officer
9. Marketing Manager
10. Marketing consultant

So get a degree in Bachelor of marketing and open doors of opportunities in a thriving business environment. Now your next step should be to look for a reputable and recognized university that offers bachelor honors program in business marketing. Look for the entry requirements, submit your application and get on the way to be a successful marketing professional.